The highly-anticipated Tesla Model 3 Highland has made its debut, but surprisingly, the premiere took place in Norway instead of the United States. This marks the first time that Tesla has unveiled a new vehicle outside of its home country, highlighting the significance of the Model 3 for the company. The event in Lillestrøm, Viken county, gathered journalists from around the world to witness the unveiling of the upgraded electric sedan, internally known as “Project Highland.” Photos and videos shared from the premiere show Julien Bilodeau, creative manager for design at Tesla, presenting the new vehicle. The Model 3 Highland features a redesigned exterior, an updated interior, and improved sound system, with first deliveries expected in October 2023.
Tesla Unveils Model 3 Highland at Premiere in Norway
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Event Overview
Journalists from around the world were invited to Lillestrøm, Norway for the unveiling of the new and updated version of the Tesla Model 3.
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Significance of the Premiere
This was the first time Tesla unveiled a new vehicle outside the United States. The Model 3 is an important car for Tesla, as it made the company into a mainstream brand and paved the way for the Model Y crossover.
Presence of Tesla Creative Manager
Julien Bilodeau, creative manager for design at Tesla, traveled to Norway to present the new vehicle. Several units of the Model 3 Highland were present at the premiere.
Release Candidates at the Premiere
Based on the photos and videos from the event, it appears that the vehicles showcased were still release candidates. This suggests that there may be some slight changes in the final production units.
Updates in the Project Highland
The Model 3 Highland features a redesigned exterior with new headlights, tail lights, bumper, and wheels. The interior has been fully updated, including ventilated front seats, a new steering wheel with no stalks, and an 8” display for rear passengers. The sound system has also been improved, with the vehicle now equipped with 17 speakers.
Redesigned Exterior
The Model 3 Highland comes with new headlights, tail lights, bumper, and wheels, giving it a refreshed look.
Fully Updated Interior
The interior of the Model 3 Highland now includes ventilated front seats, a new steering wheel design without stalks, and an 8” display for rear passengers.
Improved Sound System
The sound system in the Model 3 Highland has been upgraded with 17 speakers, providing an enhanced audio experience.
Pricing and Delivery Details
The starting price for the new Tesla Model 3 RWD in Norway is NOK 409,107 ($38,385) including VAT, weight tax, and delivery costs. The Model 3 Long Range is priced at NOK 499,895 ($46,900). The first deliveries are expected in October 2023.
Contact Information
For news tips or inquiries, contact Tesla at simon@teslarati.com.
In a significant move by Tesla, the Model 3 Highland was unveiled at a premiere held in Norway. Journalists from various countries were invited to Lillestrøm, Norway to witness the unveiling of the updated version of the popular Tesla Model 3 sedan. The event marked the first time that Tesla unveiled a new vehicle outside of the United States, highlighting the importance of the Model 3 for the company.
The Model 3 has played a crucial role in establishing Tesla as a mainstream brand. Its success paved the way for the development and popularity of other Tesla models, such as the Model Y crossover. The premiere in Norway showcased the Model 3 Highland, which is an upgraded version of the original Model 3. This updated version, internally referred to as “Project Highland,” features several notable improvements.
Julien Bilodeau, Tesla’s creative manager for design, traveled to Norway to present the new Model 3 Highland at the premiere. Multiple units of the vehicle were showcased at the event, indicating the significance of this unveiling. The presence of a Tesla executive at the premiere further emphasized the importance of the Model 3 Highland for the company.
The vehicles showcased at the premiere were release candidates, suggesting that there may be some slight changes in the final production models. This indicates that Tesla is continuously refining and improving its vehicles to ensure the best possible product for its customers.
One of the notable updates in the Model 3 Highland is the redesigned exterior. It features new headlights, tail lights, bumper, and wheels, giving the car a refreshed and more modern look. The interior has also been fully updated, with the inclusion of ventilated front seats, a new steering wheel design without stalks, and an 8” display for rear passengers. Additionally, the sound system has been enhanced with 17 speakers, providing an immersive audio experience for the vehicle’s occupants.
For customers interested in purchasing the Model 3 Highland, pricing and delivery details were provided at the premiere. The starting price for the Tesla Model 3 RWD in Norway is NOK 409,107 ($38,385), including VAT, weight tax, and delivery costs. The Model 3 Long Range is priced at NOK 499,895 ($46,900). These prices reflect the value and features offered by the updated Model 3 Highland. The first deliveries of the vehicle are expected in October 2023.
Overall, the premiere of the Model 3 Highland in Norway showcased the commitment of Tesla to innovate and improve its vehicles. The redesigned exterior, fully updated interior, and improved sound system are clear indications of Tesla’s dedication to providing an exceptional driving experience for its customers. With the Model 3 Highland, Tesla continues to solidify its position as a leader in the electric vehicle industry.
For any inquiries or news tips regarding Tesla and its vehicles, individuals can contact Tesla at simon@teslarati.com.